Pollster ratings · Crosstab Trust Index

YouGov B-

Trust Score 44/100, rank #43 of 72 (medium confidence; grade held in 66% of 400 resamples, plausible rank #22–57).

Average error
5
points, vs. 5.1 expected for its races
Versus other pollsters, same races
0 better
points
Historical bias
D+1.3
which way its misses leaned
Winners called
87%
481 polls, 2004–2022

How YouGov compares

Trust Score percentile40th (median 49)
Accuracy versus expected50th percentile
Random miss (consistency)±4.8 pts
MethodOnline Panel
Transparency score10/10

Average error by election cycle

CyclePollsAvg errorBias
200446.7D+6.7
2006435even
2008915R+1.4
200925D+5
2010383.8R+1.8
2012583.7R+2.7
2014865.7D+4.1
2016885.8D+3.8
201717.6R+7.6
2018132.5R+1.2
2020395.4D+5.4
2022184.1D+2.7

YouGov in 2026

42 polls this cycle; its polls have been 1.4 points more Democratic than other polls of the same races (raw gap D+1.7, adjusted for its 21 polls); spread 1× what its sample sizes predict.

DatePollResultvs. other polls
10-02Generic ballotDemocrats 54, Republicans 45
10-01Maine SenateJackson 50, Collins 50R+1.1
09-23Georgia SenateOssoff 52, Collins 42D+2.6
09-23Georgia GovernorLance Bottoms 44, Jackson 46D+0.3
09-23North Carolina SenateCooper 53, Whatley 41D+3.4
09-22Texas SenateTalarico 47, Paxton 46R+2.1
09-22Texas GovernorHinojosa 45, Abbott 49R+1.1
09-22Trump approvalApprove 35, Disapprove 63
09-22Generic ballotDemocrats 52, Republicans 38
09-18Georgia SenateOssoff 51, Collins 41D+3.3
09-18Georgia GovernorLance Bottoms 44, Jackson 45D+1.3
09-18North Carolina SenateCooper 52, Whatley 41D+2.2
09-15Trump approvalApprove 40, Disapprove 59
09-15Generic ballotDemocrats 51, Republicans 39
09-14Maine SenateJackson 48, Collins 43D+1.3
09-10Maine GovernorPingree 47, Charles 36
09-09Trump approvalApprove 37, Disapprove 61
09-09Generic ballotDemocrats 49, Republicans 38
09-08Iowa SenateTurek 44, Hinson 43D+0.3
09-08Maine SenateJackson 48, Collins 44R+1.5
09-08Iowa GovernorSand 50, Lahn 39D+7
09-04Texas SenateTalarico 48, Paxton 43D+2
09-04Texas GovernorHinojosa 47, Abbott 47D+3.8
09-01Trump approvalApprove 38, Disapprove 60
09-01Generic ballotDemocrats 46, Republicans 40
08-31North Carolina SenateCooper 49, Whatley 38D+2.3
08-25Trump approvalApprove 40, Disapprove 57
08-25Generic ballotDemocrats 46, Republicans 40
08-24Trump approvalApprove 36, Disapprove 57
08-24Generic ballotDemocrats 37, Republicans 31
08-18Trump approvalApprove 40, Disapprove 58
08-18Generic ballotDemocrats 46, Republicans 39
08-11Trump approvalApprove 38, Disapprove 61
08-11Generic ballotDemocrats 46, Republicans 40
08-04Generic ballotDemocrats 46, Republicans 42
07-31Texas SenateTalarico 48, Paxton 45D+0.3
07-31North Carolina SenateCooper 53, Whatley 42D+3.6
07-28Generic ballotDemocrats 46, Republicans 42
06-10North Carolina SenateCooper 48, Whatley 34D+5.1
03-18North Carolina SenateCooper 48, Whatley 34D+4.5

States polled: Georgia, Iowa, Maine, North Carolina, Texas.

Compare YouGov with

Emerson College · University of New Hampshire Survey Center · The New York Times/Siena College · Beacon Research/Shaw & Co. Research · Rasmussen Reports · Ipsos · InsiderAdvantage · Siena College

Open YouGov in the interactive Trust Index All pollster ratings

Frequently asked questions

Is YouGov accurate?

YouGov is rated B- in the Crosstab Trust Index (Trust Score 44 of 100, rank 43 of 72, medium confidence). Its final polls missed the actual margin by 5 points on average, against 5.1 expected for the races it polled, and it called the winner in 87% of races.

Does YouGov lean Republican or Democratic?

Historically, YouGov's misses leaned D+1.3 on average. In 2026 its polls have been 1.4 points more Democratic than other polls of the same races. Lean describes how its numbers compare; it isn't an accusation of bias.

What has YouGov polled in 2026?

42 polls in Crosstab's data, including Generic ballot, Maine Senate, Georgia Senate, Georgia Governor, North Carolina Senate.

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.