Pollster ratings · Head to head

Emerson vs. YouGov: which pollster is more accurate?

Emerson comes out ahead on 5 of 7 measures in the Crosstab Trust Index, which grades pollsters on how close their final polls came to actual results from 1998 to 2022.

★ Ahead
Emerson College
A+
Trust Score 85/100 · rank #2
 
YouGov
B-
Trust Score 44/100 · rank #43

Head to head

MeasureEmersonYouGov
Trust Score85/100 ★44/100
Average error
how far final polls missed the result
4.3 pts ★5 pts
Versus expected
error compared with what its races predicted
0.6 better ★0.1 better
Consistency
random miss once its tilt is removed
±4.3 pts ★±4.8 pts
Historical bias
closer to even is better
D+0.4 ★D+1.3
Winners called76%87% ★
Track record
final polls analyzed, 1998–2022
211 polls481 polls
2026 polls3142
2026 lean
versus other polls of the same races
R+1.5D+1.4 ★

2026 races both have polled

RaceEmerson (latest)YouGov (latest)
Texas SenateTalarico 47, Paxton 46 (R+3.1 vs. avg)Talarico 47, Paxton 46 (R+2.1 vs. avg)
Texas GovernorHinojosa 46, Abbott 49 (R+0.4 vs. avg)Hinojosa 45, Abbott 49 (R+1.1 vs. avg)
Iowa GovernorSand 49, Lahn 46 (R+1.5 vs. avg)Sand 50, Lahn 39 (D+7 vs. avg)
Iowa SenateTurek 45, Hinson 50 (R+6.4 vs. avg)Turek 44, Hinson 43 (D+0.3 vs. avg)
Georgia SenateOssoff 48, Collins 43 (D+4.9 vs. avg)Ossoff 52, Collins 42 (D+2.6 vs. avg)
North Carolina SenateCooper 47, Whatley 41Cooper 53, Whatley 41 (D+3.4 vs. avg)

Compare them in the interactive Trust Index All pollster ratings

More comparisons: University of New Hampshire Survey Center vs. YouGov · New York Times/Siena College vs. YouGov · Beacon Research/Shaw & Co. Research vs. YouGov · Rasmussen Reports vs. YouGov · Ipsos vs. YouGov · InsiderAdvantage vs. YouGov · Siena College vs. YouGov · Trafalgar Group vs. YouGov

Frequently asked questions

Which is more accurate, Emerson or YouGov?

Emerson has the smaller average error (4.3 pts vs. 5 pts). Overall, emerson comes out ahead on 5 of 7 measures in the Crosstab Trust Index (Emerson: A+, Trust Score 85; YouGov: B-, Trust Score 44).

Which leans more Republican in 2026, Emerson or YouGov?

Emerson (R+1.5 versus other polls of the same races) compared with YouGov (D+1.4). Lean describes how a pollster's numbers compare with others; it isn't a measure of accuracy.

Have Emerson and YouGov polled the same 2026 races?

Yes: 6 races in Crosstab's data, including Texas Senate, Texas Governor, Iowa Governor, Iowa Senate.

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.