Pollster ratings · Head to head

UNH vs. YouGov: which pollster is more accurate?

YouGov comes out ahead on 6 of 7 measures in the Crosstab Trust Index, which grades pollsters on how close their final polls came to actual results from 1998 to 2022.

 
University of New Hampshire Survey Center
D
Trust Score 16/100 · rank #69
★ Ahead
YouGov
B-
Trust Score 44/100 · rank #43

Head to head

MeasureUNHYouGov
Trust Score16/10044/100 ★
Average error
how far final polls missed the result
6 pts5 pts ★
Versus expected
error compared with what its races predicted
0.8 worse0.1 better ★
Consistency
random miss once its tilt is removed
±5.5 pts±4.8 pts ★
Historical bias
closer to even is better
D+2.5D+1.3 ★
Winners called82%87% ★
Track record
final polls analyzed, 1998–2022
116 polls481 polls
2026 polls3142
2026 lean
versus other polls of the same races
D+0.5 ★D+1.4

2026 races both have polled

RaceUNH (latest)YouGov (latest)
Maine SenateJackson 51, Collins 47 (D+1.5 vs. avg)Jackson 50, Collins 50 (R+1.1 vs. avg)
Maine GovernorPingree 48, Charles 40 (R+3.9 vs. avg)Pingree 47, Charles 36

Compare them in the interactive Trust Index All pollster ratings

More comparisons: Emerson College vs. YouGov · New York Times/Siena College vs. YouGov · Beacon Research/Shaw & Co. Research vs. YouGov · Rasmussen Reports vs. YouGov · Ipsos vs. YouGov · InsiderAdvantage vs. YouGov · Siena College vs. YouGov · Trafalgar Group vs. YouGov

Frequently asked questions

Which is more accurate, UNH or YouGov?

YouGov has the smaller average error (5 pts vs. 6 pts). Overall, youGov comes out ahead on 6 of 7 measures in the Crosstab Trust Index (UNH: D, Trust Score 16; YouGov: B-, Trust Score 44).

Which leans more Republican in 2026, UNH or YouGov?

UNH (D+0.5 versus other polls of the same races) compared with YouGov (D+1.4). Lean describes how a pollster's numbers compare with others; it isn't a measure of accuracy.

Have UNH and YouGov polled the same 2026 races?

Yes: 2 races in Crosstab's data, including Maine Senate, Maine Governor.

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.