Pollster ratings · Crosstab Trust Index

Change Research C+

Trust Score 33/100, rank #54 of 72 (low confidence; grade held in 44% of 400 resamples, plausible rank #18–68). Consistent D tilt · Transparency member.

Average error
5.6
points, vs. 4.9 expected for its races
Versus other pollsters, same races
0.1 worse
points
Historical bias
D+3.2
which way its misses leaned
Winners called
71%
102 polls, 2017–2022

How Change Research compares

Trust Score percentile24th (median 49)
Accuracy versus expected13th percentile
Random miss (consistency)±4.5 pts
MethodText-to-Web/Online Ad
Transparency score6/10 · AAPOR/Roper member

Average error by election cycle

CyclePollsAvg errorBias
201774.9R+4.2
2018505.4D+2.1
2020446D+5.6
202211.6D+1.6

Change Research in 2026

13 polls this cycle; its polls have been 0.8 points more Democratic than other polls of the same races (raw gap D+1.1, adjusted for its 10 polls); spread 2.46× what its sample sizes predict (noisier than sampling explains).

DatePollResultvs. other polls
09-28Florida GovernorJolly 48, Donalds 47D+8
09-27Florida SenateMoody 48, Nixon 47
09-09Florida GovernorJolly 47, Donalds 44D+4.7
09-09Florida SenateMoody 47, Nixon 47
08-06North Carolina SenateCooper 50, Whatley 43R+1.9
08-01North Carolina SenateCooper 50, Whatley 41even
07-11Florida GovernorJolly 37, Donalds 37D+6.9
05-16Florida GovernorJolly 46, Donalds 42D+10.9
05-08North Carolina SenateCooper 49, Whatley 42R+1.1
02-04North Carolina SenateCooper 50, Whatley 40R+14
01-11Iowa SenateTurek 41, Hinson 44
01-07North Carolina SenateCooper 47, Whatley 42R+3
09-08North Carolina SenateCooper 48, Whatley 41D+0.8

States polled: Florida, Iowa, North Carolina.

Compare Change Research with

YouGov · Emerson College · University of New Hampshire Survey Center · The New York Times/Siena College · Beacon Research/Shaw & Co. Research · Rasmussen Reports · Ipsos · InsiderAdvantage

Open Change Research in the interactive Trust Index All pollster ratings

Frequently asked questions

Is Change Research accurate?

Change Research is rated C+ in the Crosstab Trust Index (Trust Score 33 of 100, rank 54 of 72, low confidence). Its final polls missed the actual margin by 5.6 points on average, against 4.9 expected for the races it polled, and it called the winner in 71% of races.

Does Change Research lean Republican or Democratic?

Historically, Change Research's misses leaned D+3.2 on average. In 2026 its polls have been 0.8 points more Democratic than other polls of the same races. Lean describes how its numbers compare; it isn't an accusation of bias.

What has Change Research polled in 2026?

13 polls in Crosstab's data, including Florida Governor, Florida Senate, North Carolina Senate, Iowa Senate.

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.