Pollster ratings · Head to head

Beacon Research/Shaw & Co. vs. UNH: which pollster is more accurate?

Beacon Research/Shaw & Co. comes out ahead on 5 of 7 measures in the Crosstab Trust Index, which grades pollsters on how close their final polls came to actual results from 1998 to 2022.

★ Ahead
Beacon Research/Shaw & Co. Research
B
Trust Score 59/100 · rank #29
 
University of New Hampshire Survey Center
D
Trust Score 16/100 · rank #69

Head to head

MeasureBeacon Research/Shaw & Co.UNH
Trust Score59/100 ★16/100
Average error
how far final polls missed the result
4.4 pts ★6 pts
Versus expected
error compared with what its races predicted
0 better ★0.8 worse
Consistency
random miss once its tilt is removed
±4 pts ★±5.5 pts
Historical bias
closer to even is better
D+2.2 ★D+2.5
Winners called67%82% ★
Track record
final polls analyzed, 1998–2022
42 polls116 polls
2026 polls2131
2026 lean
versus other polls of the same races
D+0.8D+0.5 ★

2026 races both have polled

RaceBeacon Research/Shaw & Co. (latest)UNH (latest)
Maine SenateJackson 48, Collins 46 (R+1.4 vs. avg)Jackson 51, Collins 47 (D+1.5 vs. avg)

Compare them in the interactive Trust Index All pollster ratings

More comparisons: University of New Hampshire Survey Center vs. YouGov · Beacon Research/Shaw & Co. Research vs. YouGov · Emerson College vs. University of New Hampshire Survey Center · Beacon Research/Shaw & Co. Research vs. Emerson College · New York Times/Siena College vs. University of New Hampshire Survey Center · Rasmussen Reports vs. University of New Hampshire Survey Center · Ipsos vs. University of New Hampshire Survey Center · InsiderAdvantage vs. University of New Hampshire Survey Center

Frequently asked questions

Which is more accurate, Beacon Research/Shaw & Co. or UNH?

Beacon Research/Shaw & Co. has the smaller average error (4.4 pts vs. 6 pts). Overall, beacon Research/Shaw & Co. comes out ahead on 5 of 7 measures in the Crosstab Trust Index (Beacon Research/Shaw & Co.: B, Trust Score 59; UNH: D, Trust Score 16).

Have Beacon Research/Shaw & Co. and UNH polled the same 2026 races?

Yes: 1 race in Crosstab's data, including Maine Senate.

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.