Pollster ratings · Head to head

Emerson vs. UMass Lowell: which pollster is more accurate?

UMass Lowell comes out ahead on 4 of 6 measures in the Crosstab Trust Index, which grades pollsters on how close their final polls came to actual results from 1998 to 2022.

 
Emerson College
A+
Trust Score 85/100 · rank #2
★ Ahead
University of Massachusetts Lowell Center for Public Opinion
A
Trust Score 80/100 · rank #5

Head to head

MeasureEmersonUMass Lowell
Trust Score85/100 ★80/100
Average error
how far final polls missed the result
4.3 pts3.4 pts ★
Versus expected
error compared with what its races predicted
0.6 better1.5 better ★
Consistency
random miss once its tilt is removed
±4.3 pts±3.3 pts ★
Historical bias
closer to even is better
D+0.4 ★D+1.6
Winners called76%85% ★
Track record
final polls analyzed, 1998–2022
211 polls21 polls
2026 polls311
2026 lean
versus other polls of the same races
R+1.5—

Compare them in the interactive Trust Index All pollster ratings

More comparisons: Emerson College vs. YouGov · University of Massachusetts Lowell Center for Public Opinion vs. YouGov · Emerson College vs. University of New Hampshire Survey Center · Emerson College vs. New York Times/Siena College · Beacon Research/Shaw & Co. Research vs. Emerson College · Emerson College vs. Rasmussen Reports · Emerson College vs. Ipsos · Emerson College vs. InsiderAdvantage

Frequently asked questions

Which is more accurate, Emerson or UMass Lowell?

UMass Lowell has the smaller average error (3.4 pts vs. 4.3 pts). Overall, uMass Lowell comes out ahead on 4 of 6 measures in the Crosstab Trust Index (Emerson: A+, Trust Score 85; UMass Lowell: A, Trust Score 80).

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.