Pollster ratings · Head to head

Ipsos vs. SurveyUSA: which pollster is more accurate?

SurveyUSA comes out ahead on 5 of 6 measures in the Crosstab Trust Index, which grades pollsters on how close their final polls came to actual results from 1998 to 2022.

 
Ipsos
B+
Trust Score 60/100 · rank #28
★ Ahead
SurveyUSA
A
Trust Score 82/100 · rank #4

Head to head

MeasureIpsosSurveyUSA
Trust Score60/10082/100 ★
Average error
how far final polls missed the result
4.7 pts4.2 pts ★
Versus expected
error compared with what its races predicted
0.1 worse0.9 better ★
Consistency
random miss once its tilt is removed
±4 pts ★±4.2 pts
Historical bias
closer to even is better
D+2.4Even ★
Winners called73%87% ★
Track record
final polls analyzed, 1998–2022
175 polls698 polls
2026 polls144

Compare them in the interactive Trust Index All pollster ratings

More comparisons: Ipsos vs. YouGov · SurveyUSA vs. YouGov · Emerson College vs. Ipsos · Emerson College vs. SurveyUSA · Ipsos vs. University of New Hampshire Survey Center · SurveyUSA vs. University of New Hampshire Survey Center · Ipsos vs. New York Times/Siena College · New York Times/Siena College vs. SurveyUSA

Frequently asked questions

Which is more accurate, Ipsos or SurveyUSA?

SurveyUSA has the smaller average error (4.2 pts vs. 4.7 pts). Overall, surveyUSA comes out ahead on 5 of 6 measures in the Crosstab Trust Index (Ipsos: B+, Trust Score 60; SurveyUSA: A, Trust Score 82).

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.