Pollster ratings · Crosstab Trust Index

Zogby Analytics D

Trust Score 18/100, rank #66 of 72 (low confidence; grade held in 30% of 400 resamples, plausible rank #60–70).

Average error
5.2
points, vs. 4.5 expected for its races
Versus other pollsters, same races
0.8 worse
points
Historical bias
R+0.7
which way its misses leaned
Winners called
74%
402 polls, 1998–2014

How Zogby Analytics compares

Trust Score percentile8th (median 49)
Accuracy versus expected11th percentile
Random miss (consistency)±5.2 pts
MethodLive Phone
Transparency score7/10

Average error by election cycle

CyclePollsAvg errorBias
19982310.3R+8.3
20001004.4R+1.6
2002305.3D+3.5
2004944.3D+2.3
200523.4R+3.4
2006727.1R+2.4
2008434.1R+2.5
200914.6D+4.6
201083.8D+3
2012233.6R+2
201337.7D+7.7
201435.4D+4.1

Open Zogby Analytics in the interactive Trust Index All pollster ratings

Frequently asked questions

Is Zogby Analytics accurate?

Zogby Analytics is rated D in the Crosstab Trust Index (Trust Score 18 of 100, rank 66 of 72, low confidence). Its final polls missed the actual margin by 5.2 points on average, against 4.5 expected for the races it polled, and it called the winner in 74% of races.

Does Zogby Analytics lean Republican or Democratic?

Historically, Zogby Analytics's misses leaned R+0.7 on average. Lean describes how its numbers compare; it isn't an accusation of bias.

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.