Pollster ratings · Crosstab Trust Index

Market Research Insight New

12 final polls from 2003 to 2016 (average error 7.3 points): too few to grade. Crosstab grades every 2026 pollster on its own results after Election Day.

Open Market Research Insight in the interactive Trust Index All pollster ratings

Frequently asked questions

Is Market Research Insight accurate?

Market Research Insight has 12 final polls in the 1998–2022 results data, too few to receive a grade (at least 20 graded polls are needed). Its average error was 7.3 points.

Does Market Research Insight lean Republican or Democratic?

Historically, Market Research Insight's misses leaned R+4 on average. Lean describes how its numbers compare; it isn't an accusation of bias.

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.