Pollster ratings · Crosstab Trust Index

GfK Group B-

Trust Score 45/100, rank #41 of 72 (low confidence; grade held in 39% of 400 resamples, plausible rank #7–65). Transparency member.

Average error
3.9
points, vs. 3.9 expected for its races
Versus other pollsters, same races
0.1 worse
points
Historical bias
D+0.6
which way its misses leaned
Winners called
86%
21 polls, 2008–2016

How GfK Group compares

Trust Score percentile43th (median 49)
Accuracy versus expected42th percentile
Random miss (consistency)±4 pts
MethodLive Phone
Transparency score8.5/10 · AAPOR/Roper member

Average error by election cycle

CyclePollsAvg errorBias
2008163.5D+0.3
201010.5R+0.5
201215.9R+5.9
201412.4R+2.4
201628.9D+8.9

Open GfK Group in the interactive Trust Index All pollster ratings

Frequently asked questions

Is GfK Group accurate?

GfK Group is rated B- in the Crosstab Trust Index (Trust Score 45 of 100, rank 41 of 72, low confidence). Its final polls missed the actual margin by 3.9 points on average, against 3.9 expected for the races it polled, and it called the winner in 86% of races.

Does GfK Group lean Republican or Democratic?

Historically, GfK Group's misses leaned D+0.6 on average. Lean describes how its numbers compare; it isn't an accusation of bias.

Grades: Crosstab Trust Index, computed from FiveThirtyEight's pollster-ratings data (CC BY 4.0), 1998–2022; 2026 measures from Crosstab's polling data.

Updated 2026-10-04 · Crosstab, nonpartisan polling analysis.